PROMOTION STRATEGY

Positioning Product

Positioning Product Converse as a fashion brand, and adding more extensions and product lines to the brand. Performance Positioning: Positioning Converse as a performance brand, by focusing on comfort and features. Converse is a best shoes and  It’s a comfortable.



Target market

 Fashion targeting: Market products to teenager through people in their fifties . With different lines available, market to those with high income, as well as those with average income. Performance targeting: Target elementary – college age people, especially those in sports. 




Product line

          The converse brand has a products line such as shoes,cap,hat,shirt,bag,belt,and wrist watch etc...




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Aminoh Mahlaheng กล่าวว่า...
Dear...Converse brand manager: As our business relationship, I would like to thank you for your invitation. I’m excited to comment your Converse blog. I really influence with your brand. For me, Converse is interesting and popular costume and necessary for everyone around the world. I admire with your blog design. It’s really colorful and fit. I would like to suggest and comment about design your blog. Your blog is a good design but you should have for more interesting and you should have the name of your brand. I appreciate the opportunity to exchange the idea on your blog design. Sincerely your Aminoh Mahlaheng Louis Vuitton brand manager



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